Privacy Policy

Most Recently Revised: September 26, 2006

This Privacy Policy applies to the website of the American Association of Orthodontists ("AAO", "we", or "our") at and is designed to help you understand the type of information we may collect from our users ("users', "you", or "your") who visit our website, what we do with that information, and how we use and protect your information.

The AAO may change this policy fromtime to time, therefore, we encourage you to review the Privacy Policy periodically and to make note of the date our Pricavy Policy has most recently been revised. If you have provided personally indentifiable information to us by registering on our website prior to the date above, the terms of the Privacy Policy in effect on the date you provided that information will apply.

Information We Collect:

We collect both personally identifiable and non-personally identifiable information through this website to lean more about how our visitors use this website and to measure areas of interest. This allows us to build features and functionality that will enhance your experience. Personally identifiable information may be collected using General Tracking Information and Click Path Tracking (cookie technology).

Use of Non-Personally Identifiable Inforamtion:

General Tracking Information

We keep track of the pages visited by each user. Our web servier automatically collects some information about you when you request pages from our server, including your IP address. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you request) can be sent to you. We aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns. We use this information to improve our website by making it more responsive to the needs and preferences of our users. This information does not identify you personally.

Click Path Tracking

"Cookies" are pieces of information that are placed on an individual's computer hard drive to enable the individual to more easily communicate and interact with our website. Using cookie technology, we track your click path through our website. Though this information does not identify you personally, we may use it to help customize your visit to our website. We may also use cookies to record how many times a user has visited our website and what pages the user has accessed. You may, however, disallow receiving cookies at any time through your web browser. It is not our intention to use cookies to retrieve information that is unrelated to our Site or your interaction with our Site.

Use of Personally Identifiable Information

Registration Information. In order to register on our website, you must provide your:

  • First and last name
  • Mailing address
  • Phone number
  • E-mail address
  • Date of birth
  • Information of Children

The Children’s Online Privacy Protection Act (COPPA) requires that we ask for the birth date of each user before we can send that user promotional products and other offers. This website is targeted to adults only. We do not knowingly collect personal information from anyone under the age of eighteen. If you are under the age of eighteen, please do not provide your registration information. Do ask your parent or guardian to read this website with you and enter his or her own personally identifiable information.

Right to Opt-in and Opt-out

When you register with us, and if you provide additional personally identifiable information in response to a special offer on our website, we provide you with the right to “opt-in” to receive future communications from us for direct marketing purposes. You also are given the right at these times to “opt-out” by locating and clicking on the appropriate box indicating that you decline such communications. You are also given the opportunity at any time after you register or provide additional information to opt-out from receiving any further communications from us for direct marketing purposes by following the instructions below under the heading “Opt-Out.”

What we do with the Personally Identifiable Inforation We Collect

We require this information to learn more about how you use the website, to measure areas of interest, and to understand your needs and provide you with a better service and help us with internal record keeping. If you “opt-in” when you register, your registration information may be used to send you special promotional offers, e-mails about new features and services provided by AAO members and their business partners, and website updates. We may also use this information to respond to your e-mails, comments and opinions, provide customer support, or other similar matters. In certain instances you will have an opportunity to limit these uses at the time the information is collected. You also may limit the information that we send to you by following the instructions in Opt-Out Section below.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. However, due to the open communication nature of the Internet, we cannot guarantee that communications between you and us, and us and you, will be free from unauthorized access by third parties.


You may choose to have your name taken off of our e-mail list after you have registered or provided additional information, or review and/or update the information that you have provided to us by one of the following methods:

Writing to us at: AAO, Attn: Website Opt-Out Request, 401 N. Lindbergh Blvd., St. Louis, MO 63141-7816

Sharing of Information

We may share your personally identifiable information with our members who we believe may provide offers that may be of interest to you. As described above, you will have an opportunity to limit this sharing at the time the information is collected. You also may limit this sharing by following the instructions in the Opt-Out section.

Certain products and services available on the website may be provided by third parties. For example, if you choose to participate in a promotional offer through which products will be shipped to you, the information you provide in connection with such purchase may be used by an authorized vendor to fulfill that promotional offer. Your provision of information to these third parties will be protected by non-disclosure agreements we have in place with those third parties, however, you understand that we are not responsible for any actions or policies of such third parties beyond our reasonable knowledge and control.

Your Acceptance of this Policy

By using this website, you signify your acceptance of our Privacy Policy. If you do not agree to this Privacy Policy, please do not use our website. We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time so visitors are encouraged to review this policy from time to time. Your continued use of our Site following the posting of changes to these terms means you accept these changes.